
Your Brand: Your Reputation
What people say about you and/or your business behind your back is your brand. If it aligns with what you wish to project and communicate, congratulations. If there are any disconnects between what you say and they say, that is your branding work. By definition, branding is the practice of creating an identity that distinguishes a product, service or business from others. With a rapidly changing economy and labor market demanding more free-lancers and independent contracto